Some Assembly Required designs, builds, and accelerates cultural momentum — helping ideas, campaigns, and creative endeavors break through clutter and move audiences from awareness to action.

Creative Surplus vs. Side Hustle: Why They're Not The Same Thing by Erik Løkkesmoe

Side hustles are about survival. Creative Surplus is about flourishing.

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The Creative Surplus Economy: Why Downtime Is the New Goldmine by Erik Løkkesmoe

The next creative revolution won’t come from studios or startups ... but from the untapped ideas spilling over the edges of our everyday work. I'm here for it.

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The Art of Finishing: The Last Foot of the Last Mile by Erik Løkkesmoe

I believe the last foot of the last mile demands more grit than the first hundred.

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