Some Assembly Required is about multiplying impact. We believe every creative project — whether a film, an album, a book, a live experience, or a social venture — carries within it the potential to move audiences. But potential without strategy rarely creates change. That’s where we come in.

We bring together the four forces that turn ideas into influence:

• Creative – sharpening the vision and ensuring it resonates with both audiences and the cultural moment.

• Capital – aligning the right funding models and partnerships to sustain and scale impact.

• Community – cultivating the networks of people who will not only consume but carry the project forward.

• Campaign – architecting bold, participatory strategies that compress time, eventize launches, and mobilize action.

Some Assembly Required is not a traditional consultancy. We don’t just advise — we architect ecosystems. We design strategies that allow creativity to endure, revenue to multiply, and culture to shift. Each project becomes more than a product; it becomes a platform for participation, a catalyst for community, and a spark for long-term transformation.

In a distracted and divided age, attention alone is not the win. The win is momentum — moving people from awareness to action, from spectators to participants, from moments to movements. That is the heart of our work.

“The most powerful weapon on earth is the human soul on fire.” — Ferdinand Foch