Creative Surplus is the hidden economy of human potential — the untapped, after-hours capacity that lives in the margins of modern life. It’s the overflow of imagination that doesn’t fit neatly inside a job title, production schedule, or quarterly plan: the half-written book, the unlaunched campaign, the dormant idea waiting to be finished. Around the world, hundreds of millions of people and organizations possess creative surplus — unused time, talent, and intellectual property that, when activated, becomes a renewable growth engine for innovation, purpose, and cultural impact.

Some Assembly Required exists to help individuals, organizations, and brands move their creative surplus from not yet to now available. As a finishing accelerator, it assembles the funding, marketing, and momentum needed to cross the final 10%—the hardest, most overlooked stretch between almost and complete. For artists and filmmakers, it might mean closing a final budget gap or launching a release campaign. For nonprofits and causes, it could mean transforming a concept into a movement. For companies and teams, it’s unlocking dormant ideas within their people and turning them into measurable innovation.

We help finish what’s worth finishing—bridging the gap between potential and performance, concept and completion. Because the future won’t be built by those who start everything; it will be built by those who finish something.

Some Assembly Required: Accelerating creative endeavors across the finish line—assembling the funding, marketing, and momentum to go from someday to now..